There will be increasing demand for premium offerings, particularly if the economy continues to perform well. This should benefit local brands.
Increasing awareness of the negative health impacts of high sugar and fat content will influence consumer preferences in sweet spreads over the forecast period. To adapt to this trend, manufacturers will introduce a wider range of products with reduced sugar and fat content.
Cocoa and sugar price volatility will continue to impact sweet spreads, as climate change and prolonged droughts impact harvest yields. This unpredictability will likely prompt a shift towards products with less cocoa and sugar or alternative ingredients.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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