The growing emphasis on health and wellness since the pandemic has significantly influenced consumer preferences in Hong Kong. This health and wellness trend is expected to continue into the forecast period, driving up the demand for nuts and seed based spreads.
Natural, no artificial preservatives, and no added sugar are expected to remain the top three health-related claims for sweet spreads over the forecast period. As health awareness continues to rise, an increasing number of local consumers will be scrutinising product labels and favouring options that align with their desire for clean and wholesome eating.
The foodservice channel is set to remain as the stronger performer in terms of volume sales growth of sweet spreads over the forecast period, due to the ongoing shift in consumer behaviour from eating at home to dining out in Hong Kong. As a result, total volume growth of sweet spreads will increasingly rely on the foodservice channel rather than the retail channel, even though the latter currently represents a marginally higher share.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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