Robust volume and value growth is anticipated in sweet spreads over the forecast period, in line with the ongoing efforts of manufacturers to drive demand and build brand awareness. The strongest marketing support is expected in chocolate spreads, which is dominated by international players Ferrero Romania and Mondelez Romania Snacks Production, both with strengths in distribution and advertising.
Given the long tradition of sweet spreads consumption in Romania, honey and jams will continue to be affected by home production as well as unrecorded sales directly from local farms and producers. However, in both categories, there is a rich assortment of products which is expected to sustain the development of legal artisanal production.
No major changes are expected in the competitive landscape over the forecast period. International players Ferrero Romania and Mondelez Romania Snacks Production will secure their leading positions due to the popularity of chocolate spreads in Romania.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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