Honey players, including Hive & Wellness Australia Pty Ltd and DKSH Holdings (M) Bhd, are likely to introduce squeezable plastic bottles with push-pull closures for smaller pack sizes like 500g as busy consumers demand greater convenience during the forecast period. Currently, the 1kg honey presentation is packaged in a PET jar with a plastic closure.
Players in chocolate spreads and nut and seed based spreads are predicted to continue to try to engage with consumers via marketing and advertising, including social media initiatives. In this vein, Ferrero, Unilever (M) Holdings and Hormel Foods already share various cooking recipes on social media.
Consumers are likely to return to consuming more bread with sweet spreads for breakfast, tea breaks and supper in order to reduce the frequency of dining out and save money in the context of rising living costs as food prices continue to surge at the beginning of the forecast period. In addition, honey players, including Hive & Wellness Australia Pty Ltd and Sunbulah Group amongst others, are expected to organise frequent educational campaigns involving hiring promoters at modern grocery retailers, such as hypermarkets and supermarkets, to engage closely with end consumers and inform them of the benefits of honey for health.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!