Dietary habits will continue to change across the forecast period, with brands adapting to align with consumer demands. According to the Euromonitor 2024 Consumer Lifestyles Survey for New Zealand, 49% of respondents actively seek healthy ingredients in food and beverages, while 31% pay close attention to nutrition labels.
Driven by health trends in New Zealand, nut and seed based spreads, including peanut butter, is predicted to record the highest sales over the forecast period. While high inflation levels and cost-of-living pressures impacted food sales, and private label grew over the review period, the ongoing strong performance of leading brands such as Pics (Picot Productions Ltd) and Fix & Fogg indicate that strong opportunities still exist for premium offerings within nut and seed based spreads.
As the economic situation stabilises across the longer-term forecast period, consumers will likely regain confidence in their spending. This will benefit health products that provide clear advantages in terms of vitamins, superfoods, or probiotics.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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