Overall, there will be muted constant value growth in sweet spreads over the forecast period and volume sales will fall, as the population continues to decline. Honey will continue to account for most value sales, though volume sales will fall slightly.
New smaller local brands will look to challenge the dominance of established larger manufacturers. An example is the Brachatella brand, with its chocolate hazelnut spread that is made with its own olive oil from Brac, with the brand name being a play on the town of Brac and Nutella.
Cocoa prices will continue to rise, while sugar prices will decline and manufacturers will need to adapt. Manufacturers must navigate these cost increases while also leveraging the benefit of lower sugar prices to manage overall product costs.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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