Indulgence remains one of the driving forces behind the sales of sweet spreads, and this is likely to continue. While consumers do opt for high quality and options which have perceived health benefits (eg honey, nut and seed based spreads), indulgence remains an underlying sales driver throughout.
French canned fruit company St Mamet is also entering jam. Started in the south of France in 1953, St Mamet is cited as an “expert of fruits in all its shapes” (fruit pieces, compotes, purees, as well as whole fruits), hand picks its harvests in season, and packages its products in 100% recyclable packaging.
Nut and seed based spreads will continue to enjoy healthy growth, although this is in part due to the fact the subcategory is still relatively small and still developing. Such products have grown in popularity due to their perceived health benefits (higher in protein than any other traditional spreads and lower in sugar than jams and honey).
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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