Sweet spreads is witnessing a vibrant expansion of flavours, with particular popularity surrounding those that allow consumers to enjoy the taste of pastries by spreading them on toast. Notably, products from KALDI, a food and drinks specialist, have been making waves, often selling out both in stores and online.
In Japan, sweet spreads is witnessing the emergence of products designed for convenience. While jars remains the most popular pack type for sweet spreads, there is growing demand for portable options, such as dispenser packs and small single-use plastic containers with peel lids.
Despite the desire to save amongst many consumers, due to wages not rising alongside inflation and rising prices, indulgence remains a key factor for some consumers in sweet spreads. Indeed, in the forecast period nut and seed based spreads is expected to be the only sweet spreads category to see growth in retail volume terms.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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