The sweet spreads category is set to see a modest performance in retail volume terms over the forecast period. This is likely to be linked to two major factors.
Indulgence, most relevantly when it comes to breakfast, is set to remain a key trend over the forecast period. At the same time, the increasing health and wellness trend is impacting consumers' snacking and breakfast choices, and this is also set to continue across the forecast period.
Innovation is set to maintain a critical role in the sweet spreads category in the forecast period. As the downtrading trend fades, which will affect demand for private label, branded products will have the opportunity to win share though new product launches.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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