Retail volume sales of sweet spreads are projected to grow slowly over the forecast period. This will be largely due to increasing consumer health consciousness, with many Australians opting for healthier alternatives.
The competitive landscape of honey in Australia is expected to see an increasing number of brands positioning themselves as functional foods, capitalising on health-conscious consumer trends. More honey brands are moving beyond traditional grocery channels and exploring distribution in health-focused retailers such as Chemist Warehouse, where the functional benefits of their products can be highlighted alongside supplements and vitamins.
The growth of e-commerce as a distribution channel for sweet spreads is expected to continue over the forecast period. Major chained grocery retailers such as Coles are playing a key role in driving this growth by introducing more flexible delivery time slots, charging only a small delivery fee, and offering free delivery for orders over AUD250.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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