Sweet Spreads in Kenya

November 2023
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EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Sweet Spreads industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sweet Spreads in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sweet Spreads in Kenya?
  • Which are the leading brands in Sweet Spreads in Kenya?
  • How are products distributed in Sweet Spreads in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Sweet Spreads in Kenya - Category analysis

KEY DATA FINDINGS

Local dominance in sweet spreads
Urbanisation's impact on sweet spreads distribution
Health and wellness drive demand for healthier sweet spreads
Sustaining strong local production
Health-conscious consumers drive nut and seed-based spreads demand
Chocolate spreads' niche status due to affordability challenges
Table 1 Sales of Sweet Spreads by Category: Volume 2018-2023
Table 2 Sales of Sweet Spreads by Category: Value 2018-2023
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2018-2023
Table 6 NBO Company Shares of Sweet Spreads: % Value 2019-2023
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
Table 8 Distribution of Sweet Spreads by Format: % Value 2018-2023
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028

Cooking Ingredients and Meals in Kenya - Industry Overview

Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Sweet Spreads

Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sweet Spreads research and analysis database.

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