Significant challenges anticipated in the Kenyan sweet spreads market over the forecast period include maintaining affordability in the wake of inflation whilst also meeting consumer demand for healthier products. Manufacturers are expected to focus on innovation and efficiency going forward, including using alternative sweeteners such as honey and sourcing locally to reduce costs.
The rising emphasis on health and wellbeing in Kenya resulting in a growing preference for healthier products with natural ingredients and a lower sugar content is expected to persist over the forecast period, providing an opportunity for health-focused sweet spreads. Manufacturers can capitalise on this demand and take advantage of a market that is ready for healthier alternatives by introducing products that cater to health-conscious consumers, such as lower sugar jams and preserves.
Although chocolate spreads has a presence in the market, it has yet to achieve widespread popularity. Affordability remains a key barrier to entry for this category.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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