Despite its traditional popularity in Guatemala, the honey category has seen minimal innovation. Drawing on Costa Rica’s successful launch of gourmet honey products, Guatemalan brands may find an opportunity to introduce similar offerings targeted at premium consumers and tourists.
The availability of pure nut butters has increased noticeably in Guatemala, with brands such as Tosh and Bite now offering 100% nut-based products. While peanut butter remains the most accessible option, there is rising interest in other varieties, such as cashew, hazelnut, and almond butter.
Imported brands in Guatemala increasingly seek ways to integrate their products into the local culture, thereby fostering greater relevance and brand loyalty. For example, Nutella recently introduced a marketing initiative featuring labels that read “Nutella ama las shecas de Guatemala” (“Nutella loves Guatemalan shecas”) to encourage consumers to enjoy the hazelnut spread with the traditional bread often paired with coffee.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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