Major players in the market are evidently invested in expanding the sweet spreads category in Lithuania, which is likely to drive demand and sales over the forecast period. However, if the cost of raw materials for jams continues to rise, more consumers may shift back to making home-made jams as a cost-effective alternative despite the time-consuming nature of this activity.
Chocolate spreads are popular in Lithuania and are anticipated to record further growth over the forecast period but are viewed more as a dessert than a condiment. Whilst Nutella enjoys a strong reputation in the country, many parents are concerned about their children’s daily sugar intake; therefore, chocolate spreads are increasingly competing with other dessert options.
Nut and seed based spreads is expected to see the highest growth in volume terms as well as constant retail value over the forecast period, as these products are perceived as being healthier due to the lower sugar content and thanks to the rising popularity of peanut butter. Peanut butter is also sometimes sold with sport nutrition products, which are becoming hugely popular in Lithuania.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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