Looking to the forecast period, only a low retail current value CAGR is anticipated for overall sweet spreads in China, while slight retail volume declines are expected for some categories, as more consumers are likely to look to reduce their sugar intake, and fast-paced lifestyles will lead to less home cooking. Honey and nut and seed based spreads are expected to perform better than chocolate spreads and jams and preserves, largely due to their perceived health benefits.
Sweet spreads have traditionally been seen as products which are high in sugar and additives. As consumers are placing an increasing emphasis on health, this unhealthy image has become a negative factor for the future growth of the category.
Compared with other packaged food categories, new product development in sweet spreads has historically been limited. However, some brands are now exploring new products to offer consumers more novel experiences.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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