In 2023, the retail per capita consumption of sweets spreads in India was only one third of the average in Asia Pacific, with low use cases typically limited to Western foods. Major players will look to innovate their products to create new use cases and bring about novelty to generate greater interest among Indian consumers.
While Dabur India is likely to retain its solid leadership of honey in India over the forecast period, the Patanjali brand and the latest addition from Marico will continue to gain share. Brand equity in honey still matters and local consumers associate certain brands with good quality.
Sweet spreads in India remains a Tier 1 category. However, going forward, it is expected that there will be greater demand from Tier 2 and Tier 3 cities due to increasing globalisation and urbanisation.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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