Sweet spreads in Morocco faces two significant challenges. First, growing health consciousness is likely to drive further demand for honey and nut-based spreads, while traditional and indulgent spreads like jams and chocolate spreads may continue to decline.
Private label products present a notable growth opportunity, especially as economic conditions encourage consumers to trade down to affordable alternatives. The expansion of private label offerings into niche categories, such as Carrefour’s and Marjane’s honey, jams, and chocolate spreads, highlights the potential of this segment.
Over the forecast period, honey and nut-based spreads are expected to perform best due to their health credentials and versatility in traditional Moroccan diets. Conversely, chocolate spreads are likely to remain the weakest-performing subcategory, burdened by their higher prices and limited appeal amidst economic constraints.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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