Health-conscious Moroccans are expected to be the main source of improvement in honey consumption as they consume it regularly with bread and olive oil or use it in dessert preparation as a better for you (BFY) sugar substitute. The growing health and wellness trend and the immunity-boosting properties of honey offer reasons to buy honey beyond taste.
The persistent economic recession is likely to encourage less affluent consumers to shift towards cheaper brands and private label products. The anticipated development and growth of economy brands and private label in jams and preserves, honey and chocolate spreads is likely to dampen average unit price increases in the forecast period.
Growing health and wellness is set to continue to spur nut and seed based spreads, especially amlou. Despite its fairly high price, amlou is gaining popularity among the affluent consumers.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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