Beer sales are projected to record volume growth over the forecast period, contingent on macroeconomic indicators supporting an improved economic environment. However, given the ongoing economic instability in the country, growth is expected to remain modest and characterised by a distinct consumer shift towards more affordable packaging formats.
Non alcoholic beer will be the most dynamic category over the forecast period, with volume sales rising. The pursuit of a healthier lifestyle amongst consumers is expected to continue, and drinks perceived by consumers to be healthier are likely to be in high demand.
Aligned to the improved economic scenario projected for 2025-2026, premiumisation is expected to rise, with consumers reaching for high-quality taste while exploring new consumption occasions. The success of craft beers in Argentina will drive ongoing growth, with consumers drawn to the huge variety and flavours of beers, many of which were previously unseen in Argentina.
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Understand the latest market trends and future growth opportunities for the Beer industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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