Total volume sales of beer are projected to see moderate-to-strong increases as the forecast period progresses. A key challenge for beer players looking to increase volume sales remains seasonality.
Tourism flows remain a key contributor to beer’s performance, influencing sales and fluctuations in company/brand shares. Therefore, with faster tourism flows, Mythos, which is very popular with tourists, is well placed to compete strongly with brands that are mostly consumed by a domestic audience, even Alfa.
Greek consumers tend to be ‘traditional’ in their choices when it comes to beer. This is reflected in the dominance of lager and low penetration of speciality beers.
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Understand the latest market trends and future growth opportunities for the Beer industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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