Craft beer has been gaining in popularity worldwide, including in Thailand. Both local and imported craft beer from Laos and Vietnam have gained in visibility and popularity in Thailand.
With a global trend towards healthier lifestyles, there is a notable and ongoing consumer shift towards lower calorie and non-alcoholic beer options in Thailand. In response to customers’ shifting demand, many brands have started to offer more varieties catering to health conscious consumers, such as Bavaria 0%, Ottinger 0%, Heineken 0.
As disposable incomes rise and the number of tourists visiting the country increases, Thailand is expected to see a growing demand for premium and imported beers. The first half of 2023 saw imports rise by over a third, with key importers including the UK, France and Australia.
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Understand the latest market trends and future growth opportunities for the Beer industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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