Non-alcoholic beer is expected to maintain moderate growth over the forecast period. This will be supported by recurring seasonal peaks, such as the Saudi Seasons, summer gatherings, football events, and entertainment events linked to the Saudi Vision 2030.
Supermarkets and hypermarkets will remain key growth drivers for non-alcoholic beer, due to being able to offer wide ranges of products, with strong visibility, cold storage solutions, and attractive promotions. Meanwhile, retail e-commerce sales will continue to rise, helped by better logistics and mobile ordering.
Innovation in Saudi Arabia’s non-alcoholic beer will remain focussed on flavour variety, health-based options, and premium-style packaging to attract consumers’ attention. Multipacks for sharing are also expected to remain of key interest.
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Understand the latest market trends and future growth opportunities for the Beer industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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