Beer is projected to see total volume and value sales continue to drop, with moderate-to-slight decreases though the forecast period. It is expected to see heavy competition from RTDs, as especially younger adults are turning their backs on beer.
Sustainability is set to continue to gain importance in beer over the forecast period. For example, in 2024, Olvi announced a more precise plan to achieve science-based climate targets in the value chain.
As younger adults are moving away from beer, tailor-made marketing may help to pique their curiosity. For example, Salama Brewing, a domestic microbrewery, offers extravagant craft beers, with eye-catching packaging and designs featuring art and tongue-in-check beer names, such as Get Rich or Drunk Trying, aiming to capture the attention of younger adults.
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Understand the latest market trends and future growth opportunities for the Beer industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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