The beer market in Finland is expected to continue its downward trend over the forecast period. This will be partly due to the ongoing economic recession, which will cause consumers to remain price sensitive.
Despite competition from other non-alcoholic drinks, such as mocktails, RTDs, spirits and wine non-alcoholic wine is expected to see positive growth in volume terms over the forecast period. Hartwall, for example, has recently launched a non-alcoholic version of its newly introduced Lahden Erikois American Blonde Ale, while Sinebrychoff´s new Crisp Pale Ale 0.
Sustainability is another key trend that is expected to gain traction, moving forward, reflecting a growing consumer demand for responsible and eco-conscious products. Companies are likely to prioritise greener practices, such as reducing energy consumption, implementing sustainable farming methods, and adopting environmentally friendly packaging solutions.
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Understand the latest market trends and future growth opportunities for the Beer industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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