Beer will see a rise in volume sales over the forecast period, as both the social and economic challenges abate. There will be a more stable energy supply and hopefully less unrest, following the April elections.
Volume sales will fall for low alcohol beer. While low alcohol beers have enjoyed robust sales, recently there has been less advertising of the leading brand in this space, Pilsener Light.
Companies will shift their focus towards higher-margin premium lagers. "Affordable premium" beers, with a more sophisticated image and aspirational appeal, are expected to lead the growth within this space.
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Understand the latest market trends and future growth opportunities for the Beer industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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