Beer volume sales in Guatemala are expected to continue growing throughout the forecast period. While mid-priced and economy lagers will remain the largest segments, both imported and domestic premium lagers show significant growth potential.
Non alcoholic beer received a significant boost in 2024 with the launch of major brands like Heineken 0.0% and Corona Cero, introduced by the two leading beer companies in the market.
The craft beer market in Guatemala is steadily growing, led by three main brands - Zapote, Cervecería 14, and Antigua. This expansion is driven by the opening of new bars and increasing consumer interest in craft beers with unique flavours, aimed at more sophisticated palates.
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Understand the latest market trends and future growth opportunities for the Beer industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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