Beer volume sales are expected to fall over the forecast period, weakened by the declining population and strong competition from alternatives. As a mature category, beer sales will remain under pressure and will be unable to return to pre-pandemic levels (both in the on-trade and off-trade) during this forecast period.
Non-alcoholic beer is expected to post robust growth during the forecast period having established a small yet solid base. With consumer acceptance of alcohol-free options rapidly increasing, the country’s leading brewers have expanded their respective alcohol-free ranges.
Premium lager is expected to see above average growth in the forthcoming period. Local premium domestic lager will dominate this segment as the most affordable choice for consumers.
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Understand the latest market trends and future growth opportunities for the Beer industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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