Total volume sales of beer in South Korea are expected to fall in 2025, and a low negative total volume CAGR is anticipated during the forecast period overall. This decline will be driven by shifting consumer drinking habits, increasing health consciousness, and economic factors.
Although a total volume decline is anticipated for beer in South Korea in 2024, different performances are expected for the on-trade and off-trade channels. Off-trade sales are set to rise, due to the ongoing expansion of the home drinking culture.
Innovation in beer in South Korea during the forecast period is expected to be heavily driven by the rise of health-conscious non-alcoholic and low ABV (Alcohol by Volume) beers, as well as functional beers. Brands are expected to seize the momentum by diversifying their product portfolios to include offerings that cater to a lifestyle oriented towards wellness and moderation.
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Understand the latest market trends and future growth opportunities for the Beer industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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