Beer is expected to experience slow and steady volume growth over the forecast period. While the market is no longer experiencing the rapid growth seen in previous decades, it remains resilient and continues to offer opportunities for incremental expansion.
In recent years, fresh beer has emerged as a significant trend in the Chinese beer market, capturing the attention of consumers seeking higher quality and superior taste experiences. Brands like Fresh Beer 30 KM and Tsingtao Original Fresh Beer, now widely available in supermarkets, have become prominent players in this segment.
Over the past year, beer manufacturers in China have increasingly focused on flavour innovation as a strategy to attract and retain consumers. By introducing unique and unconventional beer flavours, breweries are tapping into evolving consumer preferences and pursuing new avenues.
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Understand the latest market trends and future growth opportunities for the Beer industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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