The outlook for beer sales is pessimistic. Shifting consumer preferences towards healthier options, coupled with economic pressures, will likely negatively impact beer consumption in Poland.
Polish consumers have a tendency to read labels and this is expected to continue in the forecast period. In response, breweries are expected to emphasise their use of local and natural ingredients in their beer.
Despite the category’s maturity, beer still offers many opportunities for innovation, such as in flavoured/mixed lager or beers with added botanical ingredients. An example are the new flavoured/mixed lager products from Carlsberg: Garage Hardcore with lemon and mint, offering a whiskey-like taste, launched in 2023, or Garage Orange Spritz 4.
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Understand the latest market trends and future growth opportunities for the Beer industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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