The forecast period is expected to be tough test for beer producers with the category facing the threat of a further decline in sales. Prevailing economic uncertainty is expected to lead to a further decline in sales of beer in total volume terms during the first two years of the forecast period.
Beer producers will face a challenge in adapting to the provisions of Poland’s new deposit law. In July 2023, Parliament passed an act introducing a packaging deposit system in Poland.
The challenging economic environment could place many craft breweries under the threat of closure, due to rising production costs. The difficult situation of small breweries may also affect the level of diversification in their production with some potentially branching out into new product lines, including non-beer products.
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Understand the latest market trends and future growth opportunities for the Beer industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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