Beer in Belgium

June 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Beer industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Beer industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Beer in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beer in Belgium?
  • Where is consumer demand for Beer focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Belgium?
  • How are products distributed in Belgium?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Beer in Belgium - Category analysis

KEY DATA FINDINGS

Heavy promotions cushion the decline in beer consumption
Non-alcoholic and craft beers thrive amid shifting preferences
Promotions, pack format shifts and novelties
Beer in Belgium to shift away from high ABV products
Anticipated surge of local breweries and premium offerings
Towards functional beer?
Lager price band methodology
Summary 1 Lager by Price Band 2023
Table 1 Number of Breweries 2018-2023
Table 2 Sales of Beer by Category: Total Volume 2018-2023
Table 3 Sales of Beer by Category: Total Value 2018-2023
Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 10 Sales of Beer by Craft vs Standard 2018-2023
Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

Alcoholic Drinks in Belgium - Industry Overview

Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2018-2023
Table 19 Taxation and Duty Levies on Alcoholic Drinks 2023
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 29 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 30 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 31 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Beer

    • Ale
    • Sorghum
    • Weissbier/Weizen/Wheat Beer
    • Flavoured/Mixed Lager
        • Domestic Premium Lager
        • Imported Premium Lager
        • Domestic Mid-Priced Lager
        • Imported Mid-Priced Lager
        • Domestic Economy Lager
        • Imported Economy Lager
        • Domestic Premium Lager
        • Domestic Mid-Priced Lager
        • Domestic Economy Lager
        • Imported Premium Lager
        • Imported Mid-Priced Lager
        • Imported Economy Lager
    • Low Alcohol Beer
    • Non Alcoholic Beer
  • Stout

Beer

An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.

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This report originates from Passport, our Beer research and analysis database.

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