Inflation in Bulgaria is set to gradually fall in the upcoming years and this will contribute to an improvement in the economy and consumer purchasing power. Volume sales of men’s grooming products will grow steadily as larger numbers of men place a greater emphasis on personal care and their general appearance.
E-commerce enjoyed strong growth over the review period as a result of the COVID-19 pandemic, and it is expected to grow further in men’s grooming over the forecast period due to an increased number of internet retailers selling men’s grooming products. Moreover, many brands specialising in men’s grooming products operate exclusively online.
Older generations of men have a habit of daily shaving, and this tradition is expected to continue supporting sales of men’s shaving products in the upcoming years. Men’s post-shave is likely to witness the fastest growth in retail value terms.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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