Sales of men’s grooming products in Canada are projected to rise in 2025 and will continue to increase throughout the forecast period. Although volume growth is expected to remain subdued in 2025, improvements are anticipated over the longer term.
Sustainability is expected to become even more integrated into men's grooming products throughout the forecast period. A notable example is the launch of Shiseido Men Skin Empowering Cream in 2024, which introduced a refillable format priced more affordably than the original packaging.
The trend toward scalp health is driving the launch of innovative premium hair care products, with brands responding to growing consumer demand for solutions that support overall wellness. This trend is further supported by immigration-led population growth, which introduces a broader range of hair care needs and preferences, and the continuing interest among men in skin care and grooming.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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