The UK men’s grooming industry is expected to continue its strong growth during the forecast period, driven by rising awareness of grooming practices and increasing interest in male-specific products. Younger consumers, especially Gen Z and Millennials, are key drivers as they are heavily influenced by social media trends and digital content.
An increasing number of men’s grooming brands are actively expanding their retail footprints in the UK to meet rising consumer demand and enhance product accessibility. In 2024, Fudge Professional, a salon-grade hair care brand, entered the UK high-street retail space through a strategic partnership with Superdrug.
Marketing in the men’s grooming industry is becoming bolder and more creative, as brands move away from traditional clichés to better connect with modern consumers. Humorous and unconventional campaigns are gaining in popularity, with leading brands embracing fun, relatable storytelling.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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