Men’s grooming in South Korea is expected to see slow and stable retail value growth at constant 2024 prices throughout the forecast period. With increasing interest in men’s grooming, the rise in single-person households and declining marriage rates, the number of male consumers with significant purchasing power and a desire for self-care at home is expected to increase steadily.
Unlike in the past, when spouses or other family members made purchases on behalf of men, men now demonstrate a trend towards independently selecting and purchasing their own products. This trend is particularly pronounced amongst younger demographics, suggesting that as this consumer group gains purchasing power, it will strongly shape trends in men’s grooming in the future.
Although mass men’s skin care has further growth potential, the rise of versatile dermocosmetics is absorbing some of the demand, slightly limiting the growth opportunities. The blurred lines between dermocosmetics and men’s skin care products is expected to continue in the forecast period, and the two will continue to compete.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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