Retail volume and value growth in men's grooming is expected to accelerate in the forthcoming years, driven by the rising interest in personal care and higher demand for men's grooming products. Additionally, male consumers are likely to become more discerning regarding product ingredients and effectiveness.
Rising urbanisation and premiumisation trends will support demand for male-specific products, with Thai men becoming more knowledgeable and selective when choosing personal care products for their grooming routine. Thai males, specifically those in the upper income group, are increasingly opting for upscale men's grooming products, a trend fuelled by rising income levels and a desire for more luxurious lifestyles.
Strong product development will be seen within men’s hair care, men’s deodorants, men’s skin care, and men’s bath and shower, contributing to overall category growth. Men are likely to choose an attractive fragrance in products, such as shower gel and deodorants, whilst the product formula and ingredients will be prioritised when it comes to men’s skin care.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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