Men's grooming in Hong Kong is poised for strong growth over the forecast period. The category has evolved significantly in recent years, transitioning from a niche interest to mainstream acceptance and part of many local consumers’ self-care routines.
The concept of beauty and self-care in Hong Kong is undergoing a significant shift, with the rise of genderless brands that challenge traditional norms and aim to address a more inclusive audience. Initially, skin care was strictly categorised into "men's" and "women's" sections, but gender-neutral brands now offer a diverse range of products suitable for all individuals.
In Hong Kong, consumers of men’s grooming are placing a greater emphasis on convenience and subtle results. While price is often a secondary concern, many local consumers prefer treatments that take minimum effort due to busy lifestyles.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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