Men’s skin care is expected to be a significant growth driver over the forecast period, with predictions for a 10% volume CAGR, representing a white space that is yet to be fully captured as a lucrative opportunity for brands and retailers. Players are keen to capture this white space with one notable development likely to be the upcoming launch of a new men's skin care private label line called Mandom, by Japanese retailer Matsumoto Kiyoshi.
Heading into 2024, men's shaving is anticipated to experience stable growth in Hong Kong, before stagnating towards the end of the forecast period. Overall demand will be driven by habitual purchases and the consistent need for grooming essentials.
Retail e-commerce is expected to remain an important touchpoint for male consumers searching for men's skin care. As the digital landscape continues to evolve, men are turning to online platforms for their skin care needs.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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