Men’s grooming in Slovenia is expected to continue growing in constant value terms (at 2024 prices) over the forecast period, driven by ongoing premiumisation across the category. While mass-market brands will continue to dominate, demand for premium men’s grooming products is projected to rise to a far greater extent, especially as inflation stabilises and price rises moderate accordingly.
Retailers and manufacturers alike are placing increasing importance on e-commerce - not just as a distribution channel but as a key tool for marketing and consumer engagement. While the explosive growth of e-commerce during and immediately after the COVID-19 pandemic is expected to moderate, it will remain a major growth driver for the men’s grooming category.
Scientific innovation will continue to reshape men’s grooming, particularly through the rise of high-tech grooming devices that offer personalised and precise care. However, health and wellness trends will also play an increasingly important role in shaping product innovation and marketing strategies.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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