Sales of men’s grooming products in Kazakhstan are projected to grow steadily in both volume and constant value terms (at 2024 prices) over the forecast period. Increased advertising and promotion, alongside partnerships with well-known social media influencers and public figures will help normalise grooming practices among men and reduce stigma surrounding male skin care.
The growing popularity of beards and moustaches among Kazakhstani men is set to drive demand for beard care and styling products. This includes not only traditional items like beard oils and balms, but also more advanced formulations such as beard serums, exfoliating scrubs, and anti-dandruff treatments tailored for facial hair.
Men are becoming more interest in skin care products which target signs of ageing, such as fine lines and loss of firmness. As such, the introduction of specialised anti-ageing products for men - formulated with ingredients such as retinol, hyaluronic acid, peptides and antioxidants - will expand significantly during the forecast period.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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