Sales of men’s grooming products are expected to rise significantly over the forecast period. The primary driver of this growth is the increasing interest among men in personal care and the use of products specifically designed for their needs, which has led to a surge in demand.
The advertising presence of men’s beauty and personal care products remains relatively limited, particularly when compared to the extensive marketing of products targeted at women. This remains a key opportunity for growth, as advertising efforts primarily focus on men's deodorants and occasionally men's shampoo, which hinders the broader promotion and awareness of other products in this category.
Although still a relatively small market, innovations across the forecast period will give further focus to specialised products for male facial care. Traditionally, the male grooming routine has centred on shaving creams and aftershave lotions, which often include ingredients like aloe and other soothing elements to promote softness and hydration of the skin following shaving.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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