Men’s grooming is projected to see strong and steady growth in volume and value terms (at constant 2024 prices). Mexican men are increasingly prioritising their personal appearance, influenced by global trends that are promoting self-care and wellness.
The future success of men’s skin care in Mexico will likely focus on the overcoming of traditional perceptions around masculinity. While penetration remains low, largely due to cultural barriers that associate grooming products with femininity, there is a growing movement to redefine masculinity.
For Generation Z, TikTok is quickly becoming the new Google when it comes to shaping trends and consumer preferences. Mamy men starting their personal grooming journeys are finding TikTok to be a powerful discovery tool, offering easy access to product recommendations and tutorials with just a few scrolls.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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