Over the forecast period, men’s grooming is set to see positive, if moderate, retail value (constant 2024 prices) growth, despite a general stagnation in retail volume sales. Nonetheless, strong competition is set to lead to high levels of discounting and frequent price promotions, which are expected to see some retail volume growth during the forecast period.
Key trends in men’s grooming over the forecast period are predicted to feature modern marketing and sales tools. In this vein, there are likely to be more male-specific subscription sites (eg for razors and blades), a greater focus on e-commerce (more online shops dedicated to men’s grooming) and social media/influencers (brand owners to explore social media as a way of creating a personal bond with consumers).
Men’s grooming is expected to be strongly influenced by the demand for technologically-enhanced products that promise to deliver instant results and are convenient to use. At the same, natural and organic trends are set to take a stronger hold in men’s grooming, amid general health and sustainability trends.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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