Although men’s grooming in China is expected to return to retail value growth in the forecast period at constant 2024 prices, only a negligible positive CAGR is anticipated. The main reason for this is that, although Chinese men have become more focused on personal care, their investment in this area is still limited compared with women.
As male consumers become more aware of personal care, men’s skin care is expected to expand, with growth for both the mass and premium segments. This is particularly true amongst young men, for whom the importance of skin care and personal image management is increasingly recognised.
Innovation and technology have become key drivers of growth in men’s grooming, and this is set to continue. As consumers’ demands for product quality and efficacy continue to rise, brands are increasingly investing more resources into product research and technological innovation to meet evolving consumer needs.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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