Men’s grooming is expected to maintain dynamic retail current value growth in India in the forecast period. The demand for men’s grooming products has been significantly bolstered by digital engagement strategies such as social media content and collaborations with male influencers.
Innovative products beyond those for traditional shaving routines are set to drive significant growth in men’s grooming in India in the forecast period, particularly attracting Millennial men. Brands such as The Man Company and Beardo have introduced pioneering solutions that cater to diverse grooming needs.
According to Euromonitor International’s Product Claims and Positioning data, 21% of online SKUs in the men’s grooming category featured a hydrating claim in 2023, signalling a rising trend towards hydration-focused products in men’s skin care in India. This shift reflects increasing awareness amongst men of the benefits of skin care, and a preference for products that offer hydration along with other skin care benefits.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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