There is still seen to be strong potential in men’s grooming in Saudi Arabia as men become more familiar with using a wider range of products to maintain a healthy and attractive appearance. Younger men in particular are likely to become more willing to invest in products such as moisturisers and anti-agers.
Saudi Arabia’s economy is expected to return to growth in 2024 backed by ongoing investment in its non-oil economy. Furthermore, tourism is expected to continue benefiting from investment in mega developments and promotion and marketing, with the government aiming to encourage residents and tourists to explore Saudi Arabia.
Men are increasingly shopping online for a wide range of goods, with apps and third party marketplaces such as Noon and Amazon making it easier than ever to browse and shop online. Although for some products such as men’s fragrances the preference will likely remain to shop in beauty specialists when it comes to everyday items such as men’s shaving and men’s toiletries it is expected that a growing number of consumers will shop online.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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