The Danish economy is expected to continue improving in 2025 and beyond. According to the National Bank of Denmark, stable and moderate inflation, along with rising GDP, real wages and private consumption, should bolster consumer confidence and underpin further growth in men’s grooming over the forecast period.
Despite posting healthy growth, men’s grooming (excluding shaving) is still relatively underdeveloped in Denmark, leaving ample room for further expansion. Although many brands are creating products specifically for men, there are still numerous areas that could benefit from additional segmentation and the development of male-focused offerings.
E-commerce is expected to remain the fastest-growing channel in men’s grooming, as Danish consumers continue to appreciate the convenience and competitive pricing of online shopping. However, increasing competition in online fragrance sales means that having lower prices is no longer enough; retailers must also provide high service standards, fast shipping and easy returns to stay competitive and win over consumers.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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