Men’s grooming looks set to record solid growth in total volume and current value sales throughout the forecast period, with all categories projected to record consistently positive results. Buoyant demand will continue to be underpinned by rising image-consciousness among men in Costa Rica.
Given increasingly busy lifestyles in Costa Rica and the fact that men are typically inclined to spend less time on their personal appearance than women, products that can be used for more than one purpose will continue to enjoy an important competitive advantage in men’s grooming over the forecast period. The penetration of versatile varieties offering multiple functions is expected to remain highest in men's bath and shower, though they should also have good growth potential in men’s skin care, men’s shaving and men’s hair care.
Costa Rican men often pay more attention to their hair than to other aspects of their personal appearance, and hair loss is a significant concern for many. Accordingly, products that are specifically formulated to promote follicular growth and thicken thinning hair should continue to become more widely available and gain ground in men’s hair care over the forecast period.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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