The rate of growth in retail constant value sales of men’s grooming will continue to slow in 2025 and be significantly lower during the forecast period as a whole than in the review period. Nonetheless, local consumers enjoy finding new products specifically designed for their needs.
Male consumers often like practical products that offer savings. If they can find shampoo, conditioner and body wash in a single product, they are more likely to buy it than three separate products in order to save money.
E-commerce will continue to grow in importance as a distribution channel for men’s grooming during the forecast period. While finding men’s grooming products at physical retailers is sometimes a challenge, those looking for specific products for men to give as gifts or for specific needs are often able to find them online.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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