Men’s grooming in Norway is projected to grow at a slow but steady pace over the forecast period, largely driven by modest gains in fragrances and skin care. The broader category continues to face structural limitations due to low engagement with men-specific products and a widespread tendency among Norwegian men to use unisex or general household items.
The lack of effective segmentation will continue to hinder performance, with many men opting for basic or shared products in categories such as hair care, deodorants, and bath and shower. While affordable premium brands have made inroads by offering streamlined, gender-neutral aesthetics and functional benefits, most men’s ranges still fail to capture consumer attention.
Innovation in men’s grooming is expected to centre around building routines that feel accessible rather than indulgent. The greatest opportunity lies in formats that combine ease of use with functional value such as face cleansers with SPF, 2-in-1 hair care products with scalp health benefits, and all-in-one grooming kits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!