Growth of men's grooming in Pakistan will be fuelled by population expansion and increasing consumer willingness to invest in personal appearance. Urbanisation and the expansion of modern retailing will further democratise access to grooming products, allowing brands to tap into a broader consumer base.
Premiumisation opportunities are emerging in various categories of male grooming, including beard grooming kits, high-end razors, facial moisturisers with SPF protection, and targeted anti-acne skincare lines designed specifically for men. While traditional shaving products are expected to retain their volume share due to habitual use and wide accessibility, higher growth is projected in categories such as beard care, male skin care, and hair styling due to evolving grooming standards and a broader acceptance of more elaborate grooming routines among men.
Innovation over the forecast period is expected to focus on beard oils with skin benefits, lightweight daily moisturisers for men, sulphate-free cleansers, and scalp-focused hair styling solutions. Brands investing in bundled grooming sets, clean-label ingredients, and personalised grooming recommendations via digital platforms are well positioned to capture future growth.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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