The strong performance of men’s grooming is projected to continue over the forecast period. The importance of men’s grooming is only going to become more relevant as more men adopt robust personal care routines which require multiple products instead of using only one or two products to perform multiple functions.
The mass men’s grooming categories are forecasted to see stronger growth compared to premium men’s grooming products over the forecast period. Although there has been an increased importance placed on men’s grooming, there is still a clear preference for more affordable products and brands amongst many men.
New product development in men’s grooming is expected to take advantage of the skinification trend. As male consumers become better at maintaining their skin and hair they will likely become more interested in new products offering specific claims.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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