Retail value sales of men’s grooming are expected to grow over the forecast period. Overall, price decline is set to affect the performance of men’s grooming in 2025, with the category set to score very slight growth.
The three day beard was a significant trend in 2024, and one that is expected to become more prominent in the forecast period. In order to obtain the three day beard effect, consumers usually use electric shavers/trimmers.
Awareness of the benefits of dermocosmetics is set to grow in men’s grooming as in other areas of beauty and personal care (such as skin care, sun care, hair care, bath and shower overall) in the forecast period. On the one hand, this trend is set to boost premium toiletries at the expense of mass products and thus result in value growth.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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