Similar to other beauty and personal care categories, the initial half of the forecast period is expected to witness high prices, leading to increased strain on consumers' purchasing power. However, price stabilisation is likely to provide some relief as the period progresses.
As prices stabilise, the propensity to trade up to more sophisticated men’s grooming products will gain momentum. Consumer demand for premium products (in skin care and hair care especially) is likely to grow.
The long beard trend is expected to remain strong in Belgium over the forecast period due to the popularity of beards and naturalness trend. While this may result in the further sales decline of classic men’s shaving products, it also creates new sales opportunities.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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