Men’s grooming is expected to continue its growth trajectory throughout the forecast period in retail value terms at constant 2024 prices, thanks to the introduction of new brands and products. Premium men’s fragrances is set to see the most dynamic growth in the forecast period.
In men’s grooming, the trend of cross-industry collaborations has been gaining traction as a strategy to enhance competitiveness and appeal to a broader audience. For instance, ULOS collaborated with the renowned artist Koji Kikkawa, launching a campaign inspired by his lifestyle and persona.
In recent years, there has been a noticeable increase in beauty consciousness amongst men, leading to a growing focus on male body grooming. As technology tailored for men, termed “MenTech”, evolves, and male beauty consciousness rises, men are increasingly showing interest in comprehensive body care, including the care of delicate zones, similar to female grooming practices.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!