Men’s grooming is likely to see volume and current value growth slow in 2025, mainly due to persistent economic uncertainty and price hikes resulting from the recent increase in VAT. However, as economic concerns and inflationary pressures linked to the Israel-Hamas war subside in line with anticipated improvements in the security situation, growth rates should pick in 2026 and then remain fairly stable for the rest of the forecast period.
Premium brands are expected to fare well across men’s grooming over the forecast period. Most notably, the premium segment looks set expand at a considerably faster pace than its mass counterpart within men’s fragrances, where higher-end products such as Tommy Hilfiger Impact Together, Lacoste Original for Men and Yves Saint Laurent Myself Le Parfum were among the most successful new entrants in 2024.
Like in most other areas of the Israeli beauty and personal care market, products that are mainly formulated from natural ingredients and contain fewer or no harsh chemicals are expected to win over more consumers and be a focal point for innovation among manufacturers in men’s grooming during the forecast period. In particular, varieties with a natural positioning are likely to attract greater attention in men’s skin care and men’s bath and shower.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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